You know when Dorothy crash-lands into Oz, and her world goes from sepia-toned to Technicolor? It reminds me of some of the major shifts that have been happening in the beauty industry. Over the past decade, we’ve gone from one, mostly-homogenous beauty “ideal” and a handful of major beauty brands to a much more diverse, inviting space with exciting new brands that are cropping up on the daily. It’s exciting to see all the progress we’ve made in innovation, sustainability, and inclusion — with so much more to come in 2022. And one retailer is leading the way: Sephora. Whether it’s through launching the new Clean + Planet Positive seal (because responsible sourcing and packaging is just as important as ingredients!), being the first to discover “The Next Big Thing” in beauty, or always putting inclusive casting at the forefront in their campaigns, Sephora is paving the way for a better, more diverse beauty space for all.
Which brings me to Beautopia, our beauty hub where we’ll be celebrating the bold, the bright, and the colorful. Whether you’re discovering a game-changing new product or finessing your cat-eye (or reverse cat-eye, if you’re a TikTok obsessive like me), I hope you find plenty of inspiration and joy below — or at the very least, a Dorothy-sized dose of optimism for 2022.
— Faith Xue, executive beauty director
Lip Plumping Gloss Is The Next Big Beauty Trend
Alexa, play “Lip Gloss” by Lil Mama.
4 Pro Tips For Applying Blush To A Round Face
Placement is key.
Hair Slugging Is TikTok's Favorite Moisturizing Treatment
Give your strands some TLC.
TikTok Taught Me How To Contour My Face With Just Blush
Spoiler alert: I’m obsessed.
10 Travel Size Fragrances Our Editors Love
Elevate vacations with these carry-on-friendly scents.
8 Dupes That'll Replicate This Sold-Out Lip Glow
The cult-favorite product is trending on TikTok.
The Best Hair Treatments For Split Ends, According To Stylists
Can’t get a trim? These products can help.
Why Everyone's Highlighting Their Jawline On TikTok
The contouring hack is going viral.
How To Use Gua Sha To Sculpt Your Jawline
Combat that tech neck.
How To Repair Hair Breakage, According To Experts
You might want to rethink brushing your hair when it’s wet.
The Octopus Is The Buzziest Haircut To Know Right Now
The mullet-shag crossover is trending on TikTok.
Best Beauty Launches, According To Our Editors
Including a multitasking skin tint.
The 6 Best Self-Tanning Drops, According To Editors
No sun required.
8 Overnight Face Masks That'll Help Solve Your Winter Skin Woes
Here's Exactly When To Apply Eye Cream In Your Skin Care Routine
Dermatologists weigh in.
How To Land The Liquid Hair Trend That’s All Over Social Media
Here’s Exactly When To Apply Face Oil In Your Skin Care Routine
And where your serum fits into your regimen.
Everything You Could Possibly Need To Know About Under Eye Skin Care
Consider this your comprehensive guide.
The 10 Trends Everyone Will Be Buzzing About In 2022
The new year’s beauty mantra is “less is more.”
3 Ways To Smooth Flyaways, According To Hair Pros
Keep that ’do sleek.
How To Recreate The Bella Hadid-Approved ’90s "Barbie" Ponytail
The latest nostalgic hair trend.
How To Neutralize Red Tones In Your Hair
No more brass.
How To Recreate The Butterfly Eyeliner Trend
It’s graphic eyeliner 2.0.
How To Nail This Y2K-Inspired Half-Updo
How To Achieve The Best Heat-Free Waves With Fine Hair
Your 7-Step Guide To Applying Makeup On Dry Skin
Straight from Sir John.
The Lowdown On How Retinol Actually Works
Behind the scenes of the multi-beneficial beauty ingredient.
The Best Skin Care Routine For Acne-Prone Skin, According to Derms
Yes, you still need to moisturize.
How To Prevent Forehead Pimples Once & For All, According To Derms
You might want to check your hair products.
What To Look For In A Dark Spot Serum, According To Derms
Brighter skin, right this way.
How to Exfoliate Dry, Cracked Lips, According To Experts
Say goodbye to that chapped pout.
The Rice Water Treatment That Totally Revived My Dull, Limp Hair
It’s shinier than ever.
Why Everyone's Wearing Plum Lipstick Right Now
Make some room in your makeup bag.
The Unexpected Product Rosie Huntington-Whiteley Swears By To Banish Acne
The supermodel shares her skin care staples.
Why Eye Massagers Can Be A Great Addition To Your Beauty Routine
The low-down on their skin-boosting benefits.
5 Reasons Why You Should Be Using A Vitamin C Serum
It’s a multitasking powerhouse.
The Beauty Step Justine Skye Will Never Skip
The singer, actor, and model shares her skin and makeup essentials.
The Ordinary's 6 Best Skin Care Products For Treating Acne
According to top dermatologists.
Your 4-Step Guide To Doing Bubble Braids
Master the Y2K-inspired hairstyle.
The Lowdown On Scalp Scrub Shampoos
Add them to your lineup, stat.
5 Golden Rules For Styling A Mullet
The it-hairdo of the moment.
3D Animations by Rad Mora; Branded Beauty Director: Lexi Novak; Design Director: Diana Weisman